Mazda History: Evolution of the Mazda Logo

October 9, 2019

What’s the History of the Mazda Logo?

Have you ever wondered about the history and evolution of the Mazda Logo? After all, it has seen some drastic changes throught history. The Mazda logo we see today is actually a highly-styled “M” with its arms raised like wings, symbolizing the brand’s “flight toward the future.” This emphasizes the wide “V” angle in the middle of the “M,” which represents the automaker’s self-proclaimed creativity, vitality, flexibility, and passion. It’s circled by the future, the doorway to the 21st century. Overall, it intends to appear sharp, evocative, and hopeful.

The first appearance of the Mazda logo was in 1934, when production began on three-wheel trucks. It focused on the name given to the brand and what the word represented. Up until then, the company only produced tools and heavy machinery.
The revised logo in 1936 was patterned off the emblem of Hiroshima city, emphasizing the automaker’s dedication to its home. The “M” of the Mazda name was outfitted with the first instance of soaring wings–almost like an aviation symbol.
The next logo’s use spanned from 1959 to 1975, focusing primarily on the M and removing the wings (also dropping the resemblance to Hiroshima). This logo’s debut coincided with release of Mazda cars.
For the next couple decades, Mazda didn’t have an official logo and just used a stylized version of its name on documents and products.
The desire for a logo eventually returned in 1991 with a diamond-like shape, bringing back the imagery of wings, the sun, and a circle of light.
The Mazda logo was changed the next year, in 1992, to differentiate itself from the similar Renault logo, by smoothing out the diamond’s edges.

In 1997, we got the logo we have today, incorporating many of the qualities seen throughout the symbol’s history.


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